Palm Bespoke - About Us

About Palm Bespoke

Where Visionaries Play Without Borders

Palm Bespoke is Asia’s most exclusive Golf & Lifestyle Membership — designed for visionaries, HNWIs, and corporate leaders who seek curated experiences beyond the ordinary. We connect you to the most coveted golf destinations across Asia — from China, Vietnam, Chiang Mai, Japan, to Korea — offering privileged access to private clubs, luxury retreats, and bespoke travel experiences.

Founding Team

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Palm Bespoke was founded by four partners who share a deep belief that golf is more than a sport—it is a gateway to culture, connection, and meaningful travel. Together, we bring decades of experience across hospitality, global marketing, partnerships, and bespoke travel design, united by a common goal: to make exceptional golf journeys more accessible, intentional, and human.

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Wendy Tye

Partnerships & Club Advisory

Palm Bespoke was founded by four partners who share a deep belief that golf is more than a sport—it is a gateway to culture, connection, and meaningful travel. Together, we bring decades of experience across hospitality, global marketing, partnerships, and bespoke travel design, united by a common goal: to make exceptional golf journeys more accessible, intentional, and human.

Silvia Ng

Partnerships & Global Growth

Silvia Ng is a visionary entrepreneur with over 20 years of experience in global marketing, media, and digital innovation. She pioneered golf media in Asia with Actmedia in 2008 and later led Web3 and transformation initiatives as General Manager of the Singapore Digital Chamber of Commerce. With a strong track record in brand building and market expansion, Silvia brings strategic clarity and creative leadership to Palm Bespoke. She previously served as Marketing Director for Bespoke Golf Travel at EU Holidays, where she helped position golf travel as a lifestyle-led, experiential offering rather than a transactional product.

Theng Theng

Golf Travel & Experiences

An avid golfer and seasoned globetrotter, Theng Theng has played at world-renowned courses including St Andrews’ Old Course, Pebble Beach, Pinnacle Point, and even Greenland. Her firsthand experience on the fairways of the world gives her an intuitive understanding of what makes a golf journey truly memorable. As Palm Bespoke’s Golf Travel & Experiences Manager, she curates bespoke itineraries with exceptional attention to detail and a deeply personal touch. Having led golf tours across Asia and beyond, Theng Theng ensures every journey is thoughtfully designed—balancing play, place, and discovery—so that each experience feels effortless, enriching, and unforgettable.

Bella Khaja

Marketing Strategy & GCC Travel

Bella Khaja is a strategic consultant, entrepreneur, and founder of several enterprises. Her work spans public engagement, digital innovation, and cross-border entrepreneurship across Asia and the Middle East. She currently serves on the Governing Board of HeritageSG and is an ASEAN Ambassador for the Support Muslim Business Forum (SMBF). At Palm Bespoke, Bella brings a deep personal connection to travel in the GCC and a strong belief in golf as a bridge between cultures, communities, and regions. Her passion lies in making golf more accessible—especially for emerging markets, families, and new entrants to the sport—while preserving the elegance, heritage, and respect that define the game.Through Palm Bespoke, she focuses on shaping purposeful golf journeys that combine world-class courses with cultural depth, hospitality, and meaningful experiences across the Middle East and beyond.

Partner

Matthew Murray

Golf Operations & Events

Matthew Murray is a seasoned golf industry professional with extensive experience across golf club management, international golf tourism, and large-scale event execution. Over the course of his career, he has worked closely with clubs, resorts, and stakeholders across Asia and beyond, delivering high-profile golf events and curated experiences with operational precision. At Palm Bespoke, Matthew oversees golf operations and event delivery, ensuring that every itinerary, tournament, and experience is executed to the highest professional standards. His deep understanding of club environments, course operations, and on-ground logistics plays a critical role in transforming bespoke golf journeys from concept into seamless, well-run realities. Matthew’s strength lies in execution, reliability, and his ability to manage complex golf experiences while maintaining the personal touch that defines Palm Bespoke.

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